– We collect, use and are responsible for certain personal information about you, that identifies, relates to, describes, is reasonably capable of being associated with you, or that which could reasonably be linked, directly or indirectly, with a particular consumer or household. We collect, and have collected personal information about our visitors within the preceding 12 months in the following categories:
Categories of Personal Information | Examples of Specific Types of Personal Information Collected | Categories of Sources from Which PI is Collected | Business or Commercial Purpose for Which Each Category Will be Used |
Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers), or information that identifies, relates to, describes, or is capable of being associated with, a particular individual | Name; Email address; and Your Internet Protocol (“IP”) address | Individual through the Site; Data analytics providers; and Data resellers/brokers | – Provide you with the ability to access and interact with the Site; – Maintain your account; – Track Site access and interaction; – Fulfill requests submitted through the Site; – Personalize and improve the Site; – Advertising/marketing; – Internal database; – Analytics; – Connect you with the particular products and/or services featured on the Site; – Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity; – Debug to identify and repair errors that affect functionality of the Site; – Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and Legal compliance |
Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies) | Information you volunteer to the Site or through other means of communication, such as subscription, comments/posts, written correspondence or other electronic submissions, and communications sent by you to the Site | Individual through the Site; Data analytics providers; and Data resellers/brokers | – Provide you with the ability to access and interact with the Site; – Maintain your account; – Track Site access and interaction; – Fulfill requests submitted through the Site; – Personalize and improve the Site; – Advertising/marketing; – Internal database; – Analytics; – Connect you with the particular products and/or services featured on the Site; – Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity; – Debug to identify and repair errors that affect functionality of the Site; – Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and Legal compliance |
Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with a website, application, or advertisement) | Clickstream data; – Source URL/Referring and exit pages; Behavioral data (opens, clicks); – Web browser type and version; – Internet service provider (ISP); and – Date and time stamp | Individual through the Site; and Data analytics providers | – Provide you with the ability to access and interact with the Site; – Maintain your account; – Track Site access and interaction; – Fulfill requests submitted through the Site; – Personalize and improve the Site; – Advertising/marketing; – Internal database; – Analytics; – Connect you with the particular products and/or services featured on the Site; – Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity; – Debug to identify and repair errors that affect functionality of the Site; – Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and Legal compliance |
Geolocation data | – Geographic region based on IP address and/or web browser type; and Area code and zip code associated with your web server | Individual through the Site; and Data analytics providers | – Provide you with the ability to access and interact with the Site; – Maintain your account; – Track Site access and interaction; – Fulfill requests submitted through the Site; – Personalize and improve the Site; – Advertising/marketing; – Internal database; – Analytics; – Connect you with the particular products and/or services featured on the Site; – Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity; – Debug to identify and repair errors that affect functionality of the Site; – Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and Legal compliance |
– As noted in the above chart, we collect the above personal information directly from you via the Site, and from your interactions with the Site, including any personal information which you provide directly or indirectly.
– Indirectly
– Cookies and Tracking Pixels on the Site: We use and store cookies and tracking pixels on the Site, as described further. A cookie is a small data text file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and which is stored on your computer’s web browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies can later be retrieved to identify you to us. Personal information that we store about you may be linked to the information stored in and obtained from cookies. Cookies make your use of the Site easier, make the Site run more smoothly, and help us to maintain a secure Site. Tracking pixels (also known as web beacons, 1×1 pixels, or clear GIFs) are code requiring a call back to a server to render, and which deliver information to us about your IP address and information from your browser. Cookies and tracking pixels are used to track your interaction with the Site, including clicks. Cookies and tracking pixels may collect information about you, such as your IP address, your browser type and version, operating system, software and platform, your Internet service provider, geographic location, the area code and zip code associated with your server, time zone setting, the date and time of your visit, the time spent on the Site, referring and exit domain names and websites, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords, and clickstream data. We collect information on whether you responded to a particular advertisement featured on the Site, and which third party advertisements and links you click through the Site through the use of tracking pixels.
– Cookies and Tracking Pixels in Our Emails: Apart from use of the above technologies on our Site, we automatically collect information when an individual opens one of our emails, through the use of cookies and tracking pixels. We also automatically collect information on whether the individual clicked on any links within such emails.
– To the extent that you click on a third party advertisement, or a particular product or service featured on the Site or in any email communication or newsletter, we collect information on which link you clicked. Please note that we are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. We may also participate in other affiliate programs, and receive a commission based on purchases made through the links featured on the Site and in any email communications or newsletters.
– Tracking and How We Respond to Do Not Track Signals
You can instruct your web browser to refuse all cookies or to indicate when a cookie is being sent, by visiting the preferences or settings page of your web browser. In the event that your browser requests that we do not track you or store a cookie, unless otherwise required by law to honor the requests, we do not guarantee that our Site will honor such requests. Please note that we do not guarantee that the Site will work properly in the event that you elect to opt out of our tracking or use of cookies.
– Directly
– To the extent that you post comments on the Site or reply to content featured on the Site, we collect the post or reply and the personal information that you submit, including your name, email address, and website address.
– To the extent that you like or share content featured on the Site through social media or third party sites by clicking on the buttons featured on the Site, we may link such activities and any personal information with the personal information we have collected.
– To the extent that you like or follow one of our social media profiles by clicking on the button featured on the Site, we may link such activities and any personal information with the personal information we have collected.
– To the extent that you share content featured on the Site with your email contacts through the “Send it to a friend!” feature, we may collect your name, your email address, any remarks, your friend’s name, and your friend’s email address.
– To the extent that you subscribe to receive our newsletter, we collect the personal information you submit, including your name and email address. In connection with your subscription to our newsletter, we also collect information on whether you viewed the newsletter and clicked on any links within such newsletters. If you request to unsubscribe from receiving newsletters from us, we add your email address to our suppression file, to comply with CAN-SPAM.
– To the extent that you contact us through the Site, we collect the personal information you submit, including your name and email address.
– From Third Parties
– As noted above in the chart, in addition to collecting personal information through the Site, we also collect personal information through third party data analytics providers, such as Google Analytics/DoubleClick, and Lockerdome/content.ad, and data resellers/brokers.